When Channel 4, Five and ITV cut back their marketing spend it seemed more than a little bit hypocritical that at the same time they were pressing their advertiser clients to increase their own. Understandably these organisations are facing tough economic...
Channel 4 cannot have taken the decision to cut its marketing budget lightly. In its chief executive, Andy Duncan, it has a leader who, unlike some of his rivals, is fully aware of the potency of marketing. Nonetheless, Channel 4 has had to make some...
