Just five months after Jacko's death, footage of him rehearsing for his tour has been cobbled together to create a film - This Is It - that is now on general release.
Elizabeth Taylor tweeted the message that the spliced footage of a sick, possibly mentally-ill, man going through the motions of a tour that he clearly didn't want to do and arguably contributed to his overdosing on painkillers was 'The most brilliant piece of filmmaking I have ever seen'.
Really? Is it better than Cat on a Hot Tin Roof, in which she stars alongside Marlon Brando? I'm pretty sure that it's not going to be as good as Son of Rambow, which makes me cry lie a little girl every time I see it.
The film's director describes the footage as 'the last sacred document of our leader and friend' while some of his brothers - Marlon, Tito, Randy and possibly Ken - attended the premiere in Los Angeles.
And so it is that history is being rewritten and a cult of Michael Jackson merchandising machine moves into action. It's all rather tasteless and venal and voyeuristic and I can't wait to see it.