Rolling news services have changed television viewing for ever for news junkies like me. Rather than having to wait to get an evening fix delivered by an authoritative gentlemen speaking to a grateful nation, live news feeds are available all day long and we have Sky News to thank for pioneering this.
While they sometimes end up making news out of the trivial (Gately's funeral dare I say it....), there are occasions when the television footage they show is unmissable.
The NHS's decision to move the heaviest man in Britain, who eats three Chinese meals a night and claims incapacity benefit, from his home in Ipswich to a specialist unit where they'll attempt to cut through the blubber and reduce the size of his stomach is one such TV moment to savour.
Previous efforts, when he was a mere slip of a thing at 56 stone, involved a forklift truck and the removal of walls to prise the former postal worker out. On this occasion the use of a heavylift Chinook helicopter was considered but has now been ruled out in favour of a five ton ambulance. Quite how they get him into the ambulance is a different question.
With elements of ITV's You Bet, it's got the makings of a great live TV event and I'm sure that Change4Life would find sponsoring it would generate a more useful return on investment than sponsoring The Simpsons.