Blogs

Jeremy Lee on Media

Comments: 3
Rating:
 

That's the amount that the public body, Digital Radio UK, is offering for its first chief executive. Apparently, though, this remuneration package is not enough to attract a candidate of a 'sufficient calibre' from the radio industry.

 

150 grand! In the same week that the whole issue of excessive executive pay, particularly in the public sector, has dominated the headlines?

 

While I'm sure that co-ordinating digital switchover will be a challenge, is it really worth just slightly less than the prime minister and more than 50k more than the most senior army officer.

 

And given that the majority of senior radio executives have made a complete mess of running a medium that appears to be scrapping for its right to exist, let alone take advertiser money, you'd have thought that the headhunters would be looking outside of the industry and not just re-arranging the deckchairs.

 

In fact, I'm tempted to go for it myself.

All Comments

  October 8, 2009

I've had a digital radio for donkeys and I love it. It was worth the cost for BBC7 alone.

  October 8, 2009

I think the strategy should be based around if you haven't got a DAB, you are missing Adam & Joe on 6Music. Simple

  October 8, 2009

It's certainly true that a content-focused strategy would have been more successful. The vast majority of people I have spoken to about digital radio thought that it was simply a way of enhancing sound quality and not about new delivery channels and content. Duh!

To comment on this post you have to be logged in
 

ADVERTISEMENT