Having finally realised that it has milked its dossier on MPs' expenses to a state beyond death, the Daily Telegraph has come up with a new wheeze that it hopes will guarantee readers buy the paper on a long-running but daily basis to find the latest revelations: World War II.
Today's paper promises, 'Second World War - Day-By-Day As It Happened'.
War was declared on 3 September 1939 but hostilities didn't finally cease until almost exactly six years later when Japan finally formally surrendered. So by my reckoning a day-by-day account of the events of the war will help fill up the Telegraph's pages until about this time in 2015, although we're going to have to endure coverage of the Phoney War until April 2010.
While I'm all for commemorating the War isn't this overkill and, dare I say, a bit lazy? It's not even as if it has much historical use as there is no benefit of looking at the events in their wider context.