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Jeremy Lee on Media

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Alan Sugar surely can't believe his luck. He took his seat as Lord Sugar of E-m@ailer Plus yesterday and will soon be joining government as a business advisor.

 

Sugar's own business career has been, to say the least, patchy. He is a man who built his company up to a value of £1.2bn but then due to unreliable products and poor service sold it for a tenth of that value.

 

He was also a disastrous chairman of Tottenham Hotspur - an experience he himself described as a 'waste of my life'. He subsequently decided to speculate on the property market and has set up a company that sells ad space on screens near schools - all very ethical.

 

While no-one can doubt his work ethic, he has been accused of being sexist - certainly his attitude to Sex Discrimination Laws is rather old-fashioned. He said that in order to circumvent legislation prohibiting asking women whether they planned on gettng pregnant 'don't employ them.'He also famously said in 2005 that the iPod would be a flash in the pan product.

 

His behaviour on The Apprentice has been criticised by charity Kidscape for potentially encouraging bullying.

 

So all in all, he can be accused of having many of the qualities that have are revered in our own Dear Leader: disastrous with money, inept at management, a poor judge, sexist and a bully.

 

Except he looks a bit better on telly and the BBC is sympathetic toward him.

All Comments

  July 22, 2009

Com'on Jeremy. Wouldn't it be great to see Siralan at the despatch box? Imagine how he would address 'Dave'. 'You're a lightweight.' 'Who's the leader of your team?' 'You're responsible.' And so on. That's one Question Time I would pay to see.

  July 22, 2009

Yeah that's true; although I have the suspicion that Lord Sugar is slightly impressed by 'posh' people - he sucks up to them a bit so he might fall for Dave. Although I'd miss GB doing it - I love how he stutters and how inarticulate he is

  July 22, 2009

He doesn't like advertising people either, often showing his contempt towards them as if they were all bad. What a bigot.

  July 22, 2009

I agree, His contempt for the advertising community is indeed his worst attribute and is reason enough for him to seriously consider whether he is qualified to advise SMEs.

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