That was the problem with the odious little twerp who featured in last night's episode of the Channel 4 series I'm Running Sainsbury's, where people from the shop floor are given enough rope to hang themselves in front of slick Sainsbury's boss Justin King.
I'm sure that when the programming idea was presented to commissioners it sounded like a win-win situation for Channel 4 and Sainsbury's - nice bit of cheap programming to play out in peak while Sainsbury's benefitted from appearing enlightened and getting free publicity. The benefit for viewers was less clear.
But last night, the jumped up Joseph Showler, who works behind the till at the Derby branch, put an end to all that.He had described his own talent as 'unending' and that he could pretty much achieve anything if he put his mind to it. Anything, it seems, other than except stack shelves or keep trolleys out of people's way.
Watching the arrogant tubby fool flounder and panic, when put in charge of the Paddington branch, made for some pretty entertaining television and provided comfort to those who enjoy watching people who are full of themselves but lack discernible talent get the outcome them deserve.
