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Jeremy Lee on Media

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All credit to the DailyTelegraph for blowing the gaffe on MPs' expenses but I'm getting a bit bored of reading that our political class is corrupt - I think the point has been hammered home enough now and I expect that the uplift in sales that it enjoyed will begin to tail off.

 

So when normal service resumes, which it surely must eventually do, what is the Telegraph going to do to keep up its momentum? Will we see a return to its usual dismal fare - pictures of pretty A-Level students getting their results, disgraced Church of England vicars running off with parishioners, scare stories about gypsies or Europe?

 

I used to like the Telegraph under the former ownership of disgraced Tory peer Lord Black but now, other than it doing a good job ploughing through the expenses file, it is in danger of returning to being rather irrelevant.

All Comments

  May 26, 2009

Given that it has taken to using over dramatic Big Brother-like sub-heads - Day 18 - and so on, I would say that they'll carry on repeating and leaking what little ( one suspects ) that remains to be leaked. And boy, does it like being in the spotlight! They've gone too far now, but the Torygraphy will keep going until it meets itself coming back the other way. What next? Whatever Simon Heffer has in his bonnet of course. And I thing I'll plump for 'scroungers on the state', since that will chime nicely with the Majors and flower arrangers who buy the rag.

  May 26, 2009

I agree. I'd be quite intrigued to read what its owners the Barclay brothers have been up to. Aren't they tax exiles holed up on a Channel Island? In which case I'm not sure why they've got so worked up about what happens to taxpayers money as they singularly manage to avoid paying it.

Never thought I'd say it but The Times is a much better paper these days.

  May 27, 2009

The Times is better, but its natural Tory bias is getting stronger - unfortunately. I read The Independent, but the stench! It’s like literary Gorgonzola, it's sanctimonious beyond belief. (I remember when it used to be a good read.) And is nowadays could arguably be called Telegraph-Lite.

  May 27, 2009

I worked for The Telegraph in the Conrad Black days, with Charles Moore, Boris Johnson, Bill Deedes and many other great journalists.  We were innovative when it came to marketing, PR, sales promotions and digital as well and I've remained a loyal reader and always watch developments there closely .. they've done a great PR job for the paper around the expenses scandal but the art is in knowing when to stop and move on.  They've milked it for far too long already and I think this indicative of not knowing where to go next ...

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