Channel 4's potty-mouthed cook Gordon Ramsay has found himself in trouble with Ofcom for managing to get 115 versions of the f-word into the first 40 minutes of his 'Great British Nightmare' programme - that's nearly three a minute.
The broadcaster's defence is that its audience would have expected this. So that's alright then, although poor old Bill Grundy will presumably be spinning in his grave at the news.
I don't care either way but what I do worry about is that Channel 4 has now managed to destroy one of the remaining TV taboos and taken away the power of what was once an incredibly powerful word when used judiciously.
That leaves just one word left that has any power at all and I can think of plenty of people on television who suit it, including Ramsay himself.
