Given that the popularity of this blog has now slumped to a level matched only by that of Jacqui Smith (and I know that neither Tony nor Oli are on holiday), I've decided to abandon my Damian McBride strategy and try a different tack to see if I can beat the number of readers that Janet Belmont's Blogs get on the Brand Republic community.
Given that every newspaper has moved its agenda on to writing with glee about the ugly Scottish religious woman from Britain's Got Talent and how her performance on the show has had 20m hits on YouTube (with the host of the Today programme apparently 'moved to tears' so God knows what she was like when she heard about Jade), this is clearly the route I need to go down.
By adopting principles, familiar to marketers, from search engine optimisation and using popular keywords I'm optimistic that this blog may edge into double figures. Until then any planned leave is banned.