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Jeremy Lee on Media

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I've been quite critical about Absolute Radio in the past  as I don't like the name and I can't stand those ads - the last I thought I'd see of Doug was him lying in a pool of blood in Bruges - and Christian O'Connell is in danger of veering into the annoying ‘wacky' side of funny.

 

So when I saw its debut Rajars with audiences falling off a cliff I thought I had been vindicated, again.

 

But perhaps I was too hasty. Absolute Radio is up for seven gongs at the Sony Awards (radio's annual awards festival), which is more than any other commercial radio station.

 

Although awards schemes are not without their critics, quite rightly, as they are usually self-selecting and therefore rarely reward best in class to those who deserve it, real credit is due to Absolute Radio as the Sonys at least have credibility.

 

Even more impressive is that it has three DJs shortlisted in the entertainment category out of a total of five so the odds look good.....except they are up against Adam & Joe from BBC 6 Music, a small piece of the BBC's output that is worth a slither of the licence fee.

 

If Absolute Radio do manage to beat Adam & Joe, doyennes of the media industry's chattering classes, then I'm going to tune back in.

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