When Tesco said it was dropping its in-store TV network, Tesco TV, for something more ‘modern' who would have thought that pornography was possibly being considered as an alternative?
Tesco has always prided itself on being able to get shoppers in, not least with its cheap meat products available, as Hugh Fearnsley-Whittingstall revealed, because the supermarket chooses to adopt the bare minimum animal welfare standards from its suppliers.
However visitors to a Southampton branch found themselves getting an eyeful of another cheap meat treat, after seeing porn being transmitted from the now-defunct Tesco TV screens dangling from the aisles.
Although Tesco has said that the porn was the result of a customer prank and that it was only on for seconds, other reports suggest that it was on for several minutes before the screens were changed back to regular TV. Plus we don't know which seconds they were.
Nonetheless hats off for to Tesco for media innovation and hopefully this will see off those German interlopers Aldi and Lidl who, if they try a similar tactic, will just show big hairy women with blokes called Jurgen.