Westwood has surely got to be a strong contender for the most irritating person in the UK. Perfect, therefore, to be the face of a Radio 1 ad campaign to promote financial awareness among ‘youth'.
According to the accompanying puff, the online video, created by agency Refreshed Media, underpins the message that 16 to 24 year-olds need to be financially aware in the economic downturn.
Given that young people are generally inherently reluctant to take advice from their parental figures, the fifty-plus year old public-school educated DJ is clearly the right man to communicate this message. After all he once got shot at, you know.
