How many excruciating football puns and analogies is it possible to fit into one press release? PR agency Pressrelations has managed an astonishing nine into a release heralding the arrival of a lead account handler at hitherto unknown ‘ad agency' Open Soho.
Headlined ‘NIKE BIG KICKER PUTS HIMSELF IN OPEN SPACE', the exciting email announces the arrival of Graham Anderson, who left Nike as a marketing manager over five years ago having run its press office over a decade ago, and is therefore directly linked to the brand's close association with football.
Written in chatty blokey terms, big kicker Anderson, aged 40, declares that he ‘can't wait for kick off' and that he only knocks about with winners. Even more exciting according to his new boss, Simon Impey, the agency is ready for ‘maximum attack' and Anderson is a ‘goalkeeper turned goal-scorer'.
I don't know who I feel more sorry for - Anderson, Impey, the PR *** who had to write it or me for being forced to read it. I think it's me
