Paul Gascoigne is a divorcee, a father and also appears quite lonely and a troubled soul, which perhaps explains some of his erratic behaviour. We know this from the endless newspaper inches in the tabloids dedicated gleefully and voyeuristically to his latest exploits while masquerading as concern for his welfare.
He also dyes his hair as was apparent in Surviving Gazza on Channel 4 last night, which took a rather more intelligent and thoughtful view on the impact of his mental illness on him and his estranged family. So what media agency TV buying clown put it all together - divorcee, father, dyes his hair - in order to place a spot in the first ad break for Just For Men?
You know the ad - lonely single father sat at home gets badgered by kids into dyeing his hair as this will ‘make him a very good catch'. I'm sure they thought it was a great wheeze at the time without realising thme consequences for the brand or the programme.
As well as appearing to trivialise Gazza's problems, it also exposed some of the more ridiculous claims in advertising. So by dyeing his hair from grey to a ridiculous jet black, the bloke in the ad with the strange mid-Atlantic accent and the two annoying kids would find eternal happiness? No. All that would happen is that people would laugh about his behind his back. And imagine what that would do to his mental welfare.
