Great to see that Martin Bowley, former chief executive of Carlton Media Sales, is making a return to mainstream media as managing director of Digital Cinema Media.
It would be easy to dismiss Bowley as one of the old ITV dinosaurs of yore but since he was perhaps unfairly denied the top job following the merger of Carlton and Granada, of which he played a key role, unlike his contemporaries he has continued to evolve most recently running the somewhat obscure but undeniably profitable mobile entertainment company PlayPhone.
Bowley is one of those rare beasts; a consummate salesman and showman who manages to be great company and has therefore built up strong relationships with all sectors of the marcomms industry - advertisers, ad agencies and media buyers - so his appointment is a welcome choice and provides some much-needed colour in what looks like being an otherwise grey year.
