Most tasteless press release of the day comes from Publicity Heaven, puffing the success of a piece of technology that creates an online version of a newspaper's announcements page
According to the release, more than 17,600 people have visited the Limerick Leader's iAnnounce page following the death of a local man who was shot dead at the weekend and that 8500 virtual candles have been lit and 2000 messages of condolence left online. And what's more, the press release continues, this technology is also available for advertisers to interact with online readers.
Innovation should of course be welcomed, particularly in the straightened world of the regional press. But surely there are some things, such as the death of a man or the grief of a community, that should not be PR-ed for the benefit of media owners?
