I’ve just been shouted at by John Prescott. Well it wasn’t really John Prescott but the executive chairman of Bury-based JD Sports, Peter Cargill, who had taken umbrage at a Brand Health Check we did recently on his rival firm JJB Sports.
‘I’ve nevur red such bloodie crap in me life’, he bellowed down the phone. Apparently the commentators had no idea what they were talking about and that they didn’t realise how expensive rent for the retail outlets were… I tried to explain that it was about the brand rather than the estate but I’m not sure it got through.
Although this is not about media, I though it worth sharing as an example of why we shouldn’t be totally surprised that British businesses are going to the wall at a depressingly regular rate.
Cargill was given a £4m retention bonus this year. Still, it could have been worse - he could have punched me or said that he thought I was a snob.