The Field is indisputably the finest magazine that has ever been published and editorially this month's issue is no exception.
The IPC title has recently undergone a revamp, which has been a triumph, and its mix of wittily- and intelligently-written content ranging from shooting tips, estate and gun reviews, property and gundog training make it an essential read for anyone interested in the countryside and fieldsports.
What struck me in this month's issue (highlights include a piece on why the class-driven Hunting Act should be repealed and a profile of General Sir Richard Dannatt as well as a trip to a shoot in the Cotswolds), was the amount of advertising and inserts the title carried. None were offensive or demeaned the magazine and what was particularly innovative was a neat ad-funded supplement called The Field & Barbour's Book for Dangerous Men.
Given all the current scare stories about how bad the ad market is, IPC and The Field are prime examples of how an excellent editorial product combined with genuinely interesting innovation will overcome such problems.
