It's official - it's not just us ordinary folks who are feeling the pinch Nigel Slater and Jamie Oliver are too, according to a puffy press release from Seven Squared, trumpeting the arrival of the new look Sainsbury's Magazine. That's awful news - I'll be starting a whip-round.
Apparently the two multi-millionaire cooks and Sainsbury's Magazine contributors have asked Seven Squared to include more time and money saving recipes because they feel so hard-up, and the publisher has bravely responded in the re-launched issue.
What's more, the new-look features an exclusive interview with the unlikely Sainsbury's shopper Sir Paul McCartney imploring us all to go veggie as this will apparently save the planet; I'm sure that the butchers at Sainsbury's are delighted that McCartney wants their customers to change lifestyles so that they'll lose their jobs.
I know that the monthly glossies are under pressure but I rather fear that the brand message coming from this redesign is incoherent, improbable and schizophrenic, no matter what the focus groups say.
