It's difficult not to have some sympathy for ITV - as its executive chairman Michael Grade points out in his announcement of its interim results, the broadcaster is ‘not immune to wider economic pressure' hence the news that its profits have fallen 28% this year.
Despite the gloom, Grade and his executive team have done a relatively good job in improving ITV's content and cutting costs without impairing its quality - certainly better than his predecessor ever managed. It seems a shame then that the economic downturn should, through no fault of ITV's, mean that more cost-cutting is in order. We can only hope that Grade manages to continue to do this without an adverse effect on ITV's on-screen appearance.
