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Jeremy Lee on Media

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It's difficult not to argue with Michael Grade's comments that it seems rather incongruous that the Office of Fair Trading is referring Kangaroo - the video on-demand service from ITV, BBC Worldwide and Channel 4 - to the Competition Commission while allowing others, most notably Apple and Google, to build their own market-dominating position.

As well as appearing to unfairly persecute British broadcasters, which are responsible for sustaining the UK production industry as well as returning cash to the Exchequer, all three TV companies ostensibly still share - to varying degrees - the common goal of being public service broadcasters.

Ensuring that their content is available as widely as possible to online viewers is not only in the best interests of viewers and advertisers, it also indicates that this ethos is being firmly applied, whereas Google and Apple have no such motive beyond the purely commercial.

And what could have greater public service ethos than that?

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