Britvic won't be using Andy Murray in its Wimbledon-themed advertising this year presumably meaning that the miserable Scot is available for as a spokesman for other brands.
You can understand Britvic's dilemma - he doesn't come across as a terribly warm person; more of a surly teenager who has been caught by his mum up to no good on his own in his bedroom (not that over-privileged air puncher Tim Henman had much charm either).
However Murray must be kicking himself that he missed out on a golden opportunity that would have suited his temperament.
According to a press release received today - which wins the prize of most pointless one received so far this week - the PVC-U trade body (inexplicably called Network VEKA) has signed Steve Davis as its public face.
Boring body appoints boring spokesman. Better luck next time Andy.