The annual back-slapping Cannes adfest where the advertising industry talks to itself (among other things) usually carries little interest, but this year there was something from the reports that caught my eye and it had nothing to do with which agency won a Grand Prix or the tittle-tattle from the Gutter Bar.
Lord Puttnam, chairman of Profero, predicted that internet ad expenditure would overtake TV in the next few months rather than by the end of next year as the IAB had earlier claimed. There is an element of ‘well he would say that wouldn't he' to his prediction but on closer inspection there really isn't much that TV advertisers and companies should worry about.
I'm with Tess Alps on this one - talking about TV and the internet as separate entities is hopelessly outdated as it's all about the delivery of audio visual content. There is no distinction; the internet, like satellite or TV transmitters, is just another platform and the owners of the best most compelling content will be the ones that deserve to get the revenue. The TV companies are the ones that are best-placed for this.
