Habitat’s Tehran branch – how not to use Twitter

IAB Twitter guidelines for brands - 20 tips for Twitter success

IAB blog — Fri, 14 Aug 2009 12:20:29 GMT

The UK Government recently unveiled its first Twitter strategy document to encourage departments to get

re: Habitat’s Tehran branch – how not to use Twitter

Ciaran Norris — Fri, 10 Jul 2009 15:00:45 GMT

I like the fact that it's already an industry joke...

twitter.com/.../2568765535

re: Habitat’s Tehran branch – how not to use Twitter

Jack Wallington — Wed, 08 Jul 2009 09:45:24 GMT

There were two big issues for me over this:

1. Letting an intern loose on your brand's external communications is risky in the first place, but to do so without checks in place is equally scary.

2. That the intern took all of the blame and lost their internship is the worst thing for me. The person managing the intern should have been held accountable, instead the most vulnerable person became a scapegoat. Personally I don't think this is that 'big a deal'. It was a mistake by an intern - that's how people learn, no?

re: Habitat’s Tehran branch – how not to use Twitter

Kevin Gordon — Tue, 30 Jun 2009 09:57:08 GMT

Thank you Stuart.

Imagine what could have happened if Twitter and other social media sites were left totally unchecked? Is any of this the responsibility of Twitter?