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Effects of social media on search

The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so...

Posted Nov 04 2009, 11:10 PM by Jack Wallington with | with 2 comment(s)

Filed under: social media, internet advertising, search, internet marketing, sem

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Statsaholics Anonymous

For years I’ve known about my addiction to site stats. Watching that trend line fluctuate, hoping for an upward curve. Now I’m willing to step forward and come clean. I’m not alone with this affliction; the world is covered with web statsaholics. Alisa...

Posted Jun 24 2009, 10:40 AM by Jack Wallington with | with 2 comment(s)

Filed under: Google, internet advertising, search, bing, cocaine, addiction

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Digital marketers capitalise on Susan Boyle phenomenon

In less than a week Britain’s Got Talent contestant Susan Boyle has become an international hit, racking up YouTube views now well over 50 million. Thanks to the immediacy of digital advertising, some clever marketers are already advertising around Susan...

Posted Apr 21 2009, 09:04 AM by Jack Wallington with | with 8 comment(s)

Filed under: Google, internet advertising, search, susan boyle

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"It may be dry, but it's massive..."

Yesterday, one of my colleagues, (a big search advertising fan) was waxing lyrical to me about search, ahead of our event, IAB Engage for Search this morning. "It may be dry, but it's massive" he said... Like I needed any persuading! But...

Posted Mar 17 2009, 05:26 PM by AMY KEAN with | with 1 comment(s)

Filed under: social media, internet advertising, search

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Effects of social media on search

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Statsaholics Anonymous

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Digital marketers capitalise on Susan Boyle phenomenon

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"It may be dry, but it's massive..."