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Effects of social media on search
The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so...
Posted
Nov 04 2009, 11:10 PM
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Jack Wallington
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Online is now number one in the UK
Online commands respect : Another IAB Ad Spend report, another milestone for online – this time the big one We released the IAB Ad Spend results today, with the record breaking news that not only has Ad Spend grown again – as it has every half year since...
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Sep 30 2009, 11:47 AM
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NICKI LYNAS
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Statsaholics Anonymous
For years I’ve known about my addiction to site stats. Watching that trend line fluctuate, hoping for an upward curve. Now I’m willing to step forward and come clean. I’m not alone with this affliction; the world is covered with web statsaholics. Alisa...
Posted
Jun 24 2009, 10:40 AM
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Jack Wallington
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Google Options and Wolfram Alpha are significant, but for what reasons?
Google Options and WolframAlpha are two significant announcements from the search world this week… kinda. Google Options First up is Google Options which joins the ranks of images, maps, video, blogs and more channels for finding content. To clarify,...
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May 18 2009, 12:47 PM
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Jack Wallington
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Digital marketers capitalise on Susan Boyle phenomenon
In less than a week Britain’s Got Talent contestant Susan Boyle has become an international hit, racking up YouTube views now well over 50 million. Thanks to the immediacy of digital advertising, some clever marketers are already advertising around Susan...
Posted
Apr 21 2009, 09:04 AM
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Jack Wallington
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"It may be dry, but it's massive..."
Yesterday, one of my colleagues, (a big search advertising fan) was waxing lyrical to me about search, ahead of our event, IAB Engage for Search this morning. "It may be dry, but it's massive" he said... Like I needed any persuading! But...
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Mar 17 2009, 05:26 PM
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AMY KEAN
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