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A is for Advergame; B is for Banner...

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the...

Posted Nov 24 2009, 11:30 AM by Nick Stringer with | with 1 comment(s)

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Effects of social media on search

The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so...

Posted Nov 04 2009, 11:10 PM by Jack Wallington with | with 2 comment(s)

Filed under: social media, internet advertising, search, internet marketing, sem

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Why 27,586 people probably love Marks and Spencer a little bit more.

For a while now I’ve been trying to avoid Twitter like the plague. Not because it offends me in any way but purely just to make a point, to myself, that I’m not the kind of person to be dragged along by the bandwagon, mile after mile, knees furiously...

Posted May 26 2009, 01:32 PM by AMY KEAN with | with 4 comment(s)

Filed under: social media, music, twitter, internet advertising, branding

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Video, your route into social networks

When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists...

Posted May 07 2009, 10:55 AM by Jack Wallington with | with 2 comment(s)

Filed under: social media, Creativity, IAB, blogging, Facebook, internet advertising, video

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Amy, your rankings have been changed.

Yesterday afternoon I received a lovely email from one of those Facebook application things, telling me that my ‘compare people’ ratings had changed, and that whilst I was still number 1 amongst my friends in terms of best sense of humour (of course!...

Posted Apr 22 2009, 10:56 AM by AMY KEAN with | with 2 comment(s)

Filed under: social media, Online PR, internet advertising

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"It may be dry, but it's massive..."

Yesterday, one of my colleagues, (a big search advertising fan) was waxing lyrical to me about search, ahead of our event, IAB Engage for Search this morning. "It may be dry, but it's massive" he said... Like I needed any persuading! But...

Posted Mar 17 2009, 05:26 PM by AMY KEAN with | with 1 comment(s)

Filed under: social media, internet advertising, search

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Facebook Connect is VERY important

The internet is a hugely disjointed and messy place. How many logins do you have? How many times do you have to enter payment details? There’s only one ‘you’ so it seems ridiculous that you have to do all the leg work on the internet. Companies try to...

Posted Feb 23 2009, 09:57 AM by Jack Wallington with | with 2 comment(s)

Filed under: social media, widgets, Google, blogging, web technology, Facebook, internet advertising, Microsoft, web standards

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Tag Filter

A is for Advergame; B is for Banner...

Tag Filter

Effects of social media on search

Tag Filter

Why 27,586 people probably love Marks and Spencer a little bit more.

Tag Filter

Video, your route into social networks

Tag Filter

Amy, your rankings have been changed.

Tag Filter

"It may be dry, but it's massive..."

Tag Filter

Facebook Connect is VERY important