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Online is now number one in the UK

Online commands respect : Another IAB Ad Spend report, another milestone for online – this time the big one We released the IAB Ad Spend results today, with the record breaking news that not only has Ad Spend grown again – as it has every half year since...

Posted Sep 30 2009, 11:47 AM by NICKI LYNAS with | with 2 comment(s)

Filed under: Google, IAB, UKOM, Behavioural advertising, search, bing, IAB blog, ad spend, Display

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The one where M&S advertise me clothes they already know I’m interested in

I’m getting used to behavioural advertising. It makes me amused when I’ve read an article about a Maserati to then be served an ad for one on another website (note to advertisers – interest does not equal income). But at the weekend something new happened...

Posted Sep 10 2009, 12:37 PM by NICKI LYNAS with | with no comments

Filed under: IAB, UKOM, Behavioural advertising, behvioural advertising, IAB blog

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Fatboy Slim pioneers best practice in online ad measurement

I read on Brand Republic that Fatboy Slim is using online advertising – rich media banners – as part of the launch for his new band, the Brighton Port Authority . The interesting thing about this is that he is only going to pay his agency on the number...

Posted Mar 05 2009, 11:11 AM by NICKI LYNAS with | with 1 comment(s)

Filed under: IAB, UKOM, Fatboy Slim

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Online is now number one in the UK

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The one where M&S advertise me clothes they already know I’m interested in

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Fatboy Slim pioneers best practice in online ad measurement