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Celebrity

A while ago I questioned where all of the celebrities were in online advertising, the question still stands – where are they? Using celebrities is a number one tool in your marketing tool box for brand endorsement and attracting attention. If print, outdoor...

Posted Oct 09 2009, 01:51 PM by Jack Wallington with | with 1 comment(s)

Filed under: Creativity, celebrity, X-Factor, internet advertising, cheryl cole

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Video, your route into social networks

When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists...

Posted May 07 2009, 10:55 AM by Jack Wallington with | with 2 comment(s)

Filed under: social media, Creativity, IAB, blogging, Facebook, internet advertising, video

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Take your web presence to the consumer using interactive display advertising

O2 has been using the below ad for a while now, so I’m guessing it must be quite effective, particularly as Orange has a similar ad too. It’s an application form for a free mobile sim card embedded into the Flash advert itself. There is no landing page...

Posted Apr 06 2009, 11:54 AM by Jack Wallington with | with 4 comment(s)

Filed under: widgets, Creativity, internet advertising

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Is it time for a new breed of online display advert?

Online display advertising has in the past been somewhat restricted by the speed of loading and the avoidance of disrupting the user experience. It has done well over the last decade even if for some marketers it is still one of the most underrated branding...

Posted Mar 30 2009, 10:16 AM by Jack Wallington with | with 4 comment(s)

Filed under: Creativity, internet standards, internet advertising

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Skittles, famous for 15 days?

So yes, I'm jumping on a bandwagon and my title should get me on their feed when we announce this blog post on Twitter later today. And obviously I'm mature enough to refrain from saying that they're the root of all evil, taste of acid or...

Posted Mar 24 2009, 04:04 PM by AMY KEAN with | with no comments

Filed under: social media, widgets, Creativity, twitter

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The green shoots of opportunity

Government ministers have, in the past, got into hot water for merely mentioning the words ‘green shoots’ when times are tough. We all know the UK economy is officially in recession. However, unlike Starbucks’ Howard Schultz, I won’t be talking the economy...

Posted Feb 20 2009, 12:45 PM by Nick Stringer with | with 2 comment(s)

Filed under: Creativity, Regulatory, ecommerce, Politics, internet advertising, Digital Britain

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The best night of my life!

Or maybe one of the best nights I had this week, was yesterday's Creative Showcase awards event, which we held in association with Microsoft Advertising (full review on the IAB site ). And didn't AKQA do well! Not only did they win Agency of the...

Posted Feb 06 2009, 12:27 PM by AMY KEAN with | with 3 comment(s)

Filed under: Creativity, agency of the year, Creative Showcase, AKQA

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Digital Britain...kindly brought to you by advertising

Communications and Technology Minister, Stephen Carter, today finally published his eagerly awaited Digital Britain interim report . The ‘talk’ and speculation in the run-up to publication had been about the BBC and public service broadcasting/publishing...

Posted Jan 29 2009, 06:26 PM by Nick Stringer with | with 1 comment(s)

Filed under: Creativity, mobile, Politics, internet advertising, Broadband

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Are we all talking gaga?

“Lady Gaga? Never heard of her” my mum said on the phone. Ten minutes later and I had an email from her entitled “Lady Gaga”, with the message “I searched for her website. I like her sound.” Over the weekend my mum began planning the first search campaign...

Posted Jan 19 2009, 10:24 AM by Jack Wallington with | with no comments

Filed under: Creativity, Regulatory, web technology, internet standards, internet advertising

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Let's hear it for the meerkats!

Aside from the fact that the meerkat is by far my favourite animal, few campaigns have impressed me more in recent months than the latest for comparethemarket.com . Often in digital we're quick to champion innovation, those campaigns that really push...

Posted Jan 07 2009, 04:08 PM by AMY KEAN with | with 3 comment(s)

Filed under: social media, Creativity

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Give consumers tools, win awards.

Today saw the latest IAB and Microsoft Advertising Creative Showcase Awards event, and as a regular vistor to these things, I can say with confidence that it was one of the best yet. Each winning campaign from the past four months - presented by the creative...

Posted Dec 10 2008, 05:35 PM by AMY KEAN with | with no comments

Filed under: social media, Creativity, IAB, Creative Showcase

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Has it been a vintage year for creativity?

Every year I look forward to a few industry regulars: NMA’s top 100 (sorry BR), Campaign School Report, Campaign Agency of the Year, Campaign A List (largely because online is so poorly represented – why isn’t Guy Phillipson in there?) and of course Marketing...

Posted Dec 09 2008, 11:33 AM by Kieron Matthews with | with 1 comment(s)

Filed under: social media, Creativity, web technology, agency of the year, Agency Republic

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Give a little respect get a little

God knows how much the new St Pancras station cost but what a joy it is to arrive at every morning. The hotel clock tower peering through the ‘shed’, the beautiful restoration, the plethora of eateries and of course Fat Face for a cheeky browse (on the...

Posted Oct 21 2008, 10:08 AM by Kieron Matthews with | with no comments

Filed under: social media, widgets, Creativity, IAB, Top Shop, Respect

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Does it matter that online campaigns are instantly forgettable?

So, welcome to the new IAB blog and our first attempts at trying to get some thoughts out for comment and debate. When approaching my entry the first thing that struck me was my lack of experience in writing for a blog... Sure I can write stuff but that...

Posted Oct 14 2008, 10:29 AM by Kieron Matthews with | with 5 comment(s)

Filed under: Creativity

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Celebrity

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Video, your route into social networks

Tag Filter

Take your web presence to the consumer using interactive display advertising

Tag Filter

Is it time for a new breed of online display advert?

Tag Filter

Skittles, famous for 15 days?

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The green shoots of opportunity

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The best night of my life!

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Digital Britain...kindly brought to you by advertising

Tag Filter

Are we all talking gaga?

Tag Filter

Let's hear it for the meerkats!

Tag Filter

Give consumers tools, win awards.

Tag Filter

Has it been a vintage year for creativity?

Tag Filter

Give a little respect get a little

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Does it matter that online campaigns are instantly forgettable?