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Education, education, education (part three...and final)

I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically...

Posted Nov 19 2009, 05:40 PM by Nick Stringer with | with no comments

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Education, education, education (part one)

It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect...

Posted Oct 07 2009, 12:01 PM by Nick Stringer with | with 1 comment(s)

Filed under: Google, IAB, MSN, Regulatory, AOL, Privacy, internet standards, internet advertising, Microsoft, web standards, Behavioural advertising, ABCe, internet, IAB blog, Education

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Beyond impressions

“Too often we measure everything and understand nothing”, said Adam Freeman, commercial director at Guardian News and Media, at yesterday’s ABCe’s Interaction 2009 event. Freeman was quoting Jack Welch, former chairman and chief executive of General Electric...

Posted Apr 23 2009, 01:00 PM by Stuart Aitken with | with no comments

Filed under: ABCe

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Education, education, education (part three...and final)

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Education, education, education (part one)

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Beyond impressions