A while ago I questioned where all of the celebrities were in online advertising, the question still stands – where are they? Using celebrities is a number one tool in your marketing tool box for brand endorsement and attracting attention. If print, outdoor, radio and TV gets Cheryl Cole, why can’t we in display ads? Over to you L’Oreal.
Online's a more personalised medium.
It's not BIG AD WORLD.
It's usually a small screen.
That's why every page 3 bird does not become Cherly Cole
and Cheryl Cole separates herself from page 3 birds
by not appearing in the same media.
Doubtful if L'Oreal would allow it other than a L'Oreal site.
They are too discerning a brand.
They probably see themselves as the Louis Vuitton of Hairspray.
Jack Wallington
Blogging for:
Member since: 03 Jun 2008
Last login: 23 Nov 2009
Total Posts: 76
