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All eyes on Spotify 

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Murdoch and the paid content coalition would do well to keep an eye on Spotify. Spotify, the new music streaming service, offers two options to consumers: 1. Listen to unlimited music online for free but with advertising 2. Listen to unlimited music without adverts for £10 a month.

Up until now, this choice hasn’t been forced, but now the Spotify iPhone app is out, you can only use Spotify on the go if you are a premium, £10 a month user. Personally I think this is a righteous bargain - £10 a month for unlimited music? I used to pay this exact amount before Spotify for unlimited music on Napster, and that didn’t even work on iPods. Convenience was its draw.

Will it work for the mainstream? It depends whether content publishers can deliver quality, exclusive content for consumers. At the moment Robbie Williams, Madonna, Cheryl Cole, Shakira and more new singles aren’t on Spotify and won’t be for at least a month, yet I can quite easily download them illegally. Not quite there yet music industry, but Spotify is a massive step in the right direction.

Published Sep 08 2009, 11:14 AM by Jack Wallington

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IAB blog

Five of the key players at the Internet Advertising Bureau keep us abreast of the big issues and developments in online advertising
 

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Jack Wallington

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Member since: 03 Jun 2008

Last login: 25 Nov 2009

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