Or at least her 2.0 media manager surely must. A few months ago I literally berated Spears' marketing machine for missing the opportunity to advertise around the premiere of her comeback single online and for not making the song available in online stores like Amazon and iTunes during the promotional period. For her latest single, If You Seek Amy, it is an entirely different story.
The song is available to buy online, the premiere of the video on her website had pre-roll video ads and I found all of this out through a link on her Twitter feed. Therefore, it is with great pride that I make the only logical assumption that either Britney Spears' 2.0 media manager or the great lady herself has read my earlier post.
Evidence is included below and I make no apologies for the number of Britney related posts the IAB seems to be producing. It is also a little known fact that our senior PR and marketing manager, Amy Kean was the inspiration for If You Seek Amy. Allegedly.
You can't quite see the logo, but that's an ad by Virgin.
Follow the IAB on Twitter
I blogged a couple of months ago asking why would you follow a celebrity on Twitter? No surprise, but
Hey Gordon, your comment got cut off but I read your original post. I have to come clean now, I don't actually follow Britney on Twitter. I just so happened to go onto her Twitter feed that day and saw the link. I think celebrity Twitter feeds are only for the die hard fans. Particularly teenagers who follow celebrities almost like an obsession: every little fact is essential reading. Personally, I don't really want to read celebrity information, and definitely not in a social environment.
Jack Wallington
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Member since: 03 Jun 2008
Last login: 24 Nov 2009
Total Posts: 76
