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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Building brand reputation from scratch</title><link>http://community.brandrepublic.com/blogs/graemecrossley/archive/2009/06/29/building-brand-reputation-from-scratch.aspx</link><description>This month sees the launch of Royal Underground a brand new luxury clothing and accessories brand that is described as a &amp;#39;high-end line for men and women with a rock &amp;#39;n&amp;#39; roll edge.&amp;#39; As with any new brand starting up, it will be crucial</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator></channel></rss>