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Is a competitor on the horizon for the Post Office?

There has been much debate in the press regarding the impact of the strikes on the Post Office’s reputation but I wonder how much thought has been given to all the businesses that rely on the PO to deliver on their behalf? Amazon for example, have an...

Posted Oct 13 2009, 01:59 PM by Graeme Crossley with | with 2 comment(s)

Filed under: brand reputation, consumer, business reputation, brand image, brand strategy, brand communication, brand advocacy, Consumer Brands, Global Brands, consumers

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Educating the consumer

This week has been National Consumer Week and on closer inspection saw that the focus this year has been about businesses knowing about their consumer’s rights. This struck a chord with us because we know only too well that when it comes to managing brand...

Posted Sep 18 2009, 12:02 PM by Graeme Crossley with | with no comments

Filed under: brand reputation, Marketing, Green brands, marketing agency, brand strategy, fixing brand pain, brand building, brand pain

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Change happens...

As we enter into September and leave the "silly season" behind, our attention has been drawn back to brands who may now be knuckling back down into their strategy and planning for next years campaigns. With this in mind it is probably the time...

Posted Sep 07 2009, 05:10 PM by Graeme Crossley with | with no comments

Filed under: brand reputation, Marketing, Green brands, marketing agency, brand strategy, fixing brand pain, brand building, brand pain

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Is it more important to be green or to develop your people?

We recently conducted a market review and found that at least one major retailer is suffering from high levels of illiteracy but has no schemes in place to improve it and I think it is about time that brands became more accountable when it comes to staff...

Posted Jul 20 2009, 04:13 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, Brand Heritage, brand image, CSR advice, brand strategy, brand communication, brand advocacy, brand repositioning

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Is a competitor on the horizon for the Post Office?

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Educating the consumer

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Change happens...

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Is it more important to be green or to develop your people?