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Is a competitor on the horizon for the Post Office?

There has been much debate in the press regarding the impact of the strikes on the Post Office’s reputation but I wonder how much thought has been given to all the businesses that rely on the PO to deliver on their behalf? Amazon for example, have an...

Posted Oct 13 2009, 01:59 PM by Graeme Crossley with | with 2 comment(s)

Filed under: brand reputation, consumer, business reputation, brand image, brand strategy, brand communication, brand advocacy, Consumer Brands, Global Brands, consumers

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Global Brands Should Look at SME’s for lesson in Brand Reputation

Why is it that small and independent customer facing businesses often understand the role and importance of brand reputation so much more than larger brands? These smaller brands seem to have a much clearer idea of how their brand is perceived than larger...

Posted Sep 24 2009, 04:19 PM by Graeme Crossley with | with no comments

Filed under: green marketing, graeme crossley, brand reputation, brand image, marketing agency, brand advocacy, Global Brands

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Will another market smell as sweet?

This week marks the launch of Stella McCartney’s new floral fragrance STELLA NUDE, the latest in a long line of fashion brands, celebrities and pop starts to release their scents onto an awaiting mass market. Many brands have been successful in adding...

Posted Aug 25 2009, 04:48 PM by Graeme Crossley with | with no comments

Filed under: green marketing, graeme crossley, brand reputation, brand image, marketing agency, brand advocacy

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Don’t come down too hard on Tesco...

Having seen the recent news item on Tesco misquoting their carrier bag reduction figures we think it shouldn’t detract away from the other eco-friendly achievements and positive initiatives that the company has put in place. Even though the percentage...

Posted Aug 10 2009, 02:16 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, brand image, Green brands, marketing agency, reputation management

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Energy companies need to play the loyalty card

Having seen the latest news about EDF’s £2m fine for poor customer service, it is clear that EDF are not alone in their customer service failings and that the energy industry as a whole is playing a dangerous game by failing to focus on building long...

Posted Jul 27 2009, 02:39 PM by Graeme Crossley with | with 1 comment(s)

Filed under: graeme crossley, brand reputation, brand image, Green brands, marketing agency, reputation management

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Is it more important to be green or to develop your people?

We recently conducted a market review and found that at least one major retailer is suffering from high levels of illiteracy but has no schemes in place to improve it and I think it is about time that brands became more accountable when it comes to staff...

Posted Jul 20 2009, 04:13 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, Brand Heritage, brand image, CSR advice, brand strategy, brand communication, brand advocacy, brand repositioning

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Turning a brand into a legacy

This week marks 100 years since Audi launched and this got the team talking about brand heritage and how to leverage it for brand building. There are a number of age old brands currently in the market and when we looked into this further, we realised...

Posted Jul 13 2009, 12:53 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, Marketing, Branding, Brands, Brand Heritage, brand value, business reputation, brand image, reputation building, Green brands, marketing agency, reputation management

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Is a competitor on the horizon for the Post Office?

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Global Brands Should Look at SME’s for lesson in Brand Reputation

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Will another market smell as sweet?

Tag Filter

Don’t come down too hard on Tesco...

Tag Filter

Energy companies need to play the loyalty card

Tag Filter

Is it more important to be green or to develop your people?

Tag Filter

Turning a brand into a legacy