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Building Brand Advocacy – too late for Christmas?

Retailers across the country will be now be fully prepared for Christmas trading and many will be working towards 2010. Targets based on last year’s performance will vary. The economy is showing (albeit slow) signs of improvement and initial predictions...

Posted Oct 08 2009, 09:45 AM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, brand communication, brand advocacy, brand building, brand pain, consumers

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Educating the consumer

This week has been National Consumer Week and on closer inspection saw that the focus this year has been about businesses knowing about their consumer’s rights. This struck a chord with us because we know only too well that when it comes to managing brand...

Posted Sep 18 2009, 12:02 PM by Graeme Crossley with | with no comments

Filed under: brand reputation, Marketing, Green brands, marketing agency, brand strategy, fixing brand pain, brand building, brand pain

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Change happens...

As we enter into September and leave the "silly season" behind, our attention has been drawn back to brands who may now be knuckling back down into their strategy and planning for next years campaigns. With this in mind it is probably the time...

Posted Sep 07 2009, 05:10 PM by Graeme Crossley with | with no comments

Filed under: brand reputation, Marketing, Green brands, marketing agency, brand strategy, fixing brand pain, brand building, brand pain

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Building Brand Advocacy – too late for Christmas?

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Educating the consumer

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Change happens...