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Are Marketing Directors scared of the truth?

Marketing Directors who want to understand their customers better should simply spend more time in store, so why don’t they? We often hear many Marketing Directors say “I’d like to do store visits but I haven’t got time”, “I know all I need to know about...

Posted Nov 09 2009, 11:12 AM by Graeme Crossley with | with 3 comment(s)

Filed under: graeme crossley, brand reputation, brand advocacy, Consumer Brands, Marketing Directors, Customers

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Consumers show web is King

With Christmas just around the corner, we are urging retail brands in particular to take stock of the changes happening in the sector and adapt their strategies to take account of the multiple influences that are now affecting consumer purchase decisions...

Posted Nov 06 2009, 04:29 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, brand advocacy, consumers, Retail Brands

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Why Listening Should be your First Social Media Objective

It is increasingly apparent that brands that have created relationships with influential bloggers have developed powerful and effective advocates, who have helped extend the influence of the brand's marketing activity, often way beyond that possible...

Posted Oct 29 2009, 02:47 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, Social Media, brand advocacy

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Is a competitor on the horizon for the Post Office?

There has been much debate in the press regarding the impact of the strikes on the Post Office’s reputation but I wonder how much thought has been given to all the businesses that rely on the PO to deliver on their behalf? Amazon for example, have an...

Posted Oct 13 2009, 01:59 PM by Graeme Crossley with | with 2 comment(s)

Filed under: brand reputation, consumer, business reputation, brand image, brand strategy, brand communication, brand advocacy, Consumer Brands, Global Brands, consumers

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Building Brand Advocacy – too late for Christmas?

Retailers across the country will be now be fully prepared for Christmas trading and many will be working towards 2010. Targets based on last year’s performance will vary. The economy is showing (albeit slow) signs of improvement and initial predictions...

Posted Oct 08 2009, 09:45 AM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, brand communication, brand advocacy, brand building, brand pain, consumers

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Global Brands Should Look at SME’s for lesson in Brand Reputation

Why is it that small and independent customer facing businesses often understand the role and importance of brand reputation so much more than larger brands? These smaller brands seem to have a much clearer idea of how their brand is perceived than larger...

Posted Sep 24 2009, 04:19 PM by Graeme Crossley with | with no comments

Filed under: green marketing, graeme crossley, brand reputation, brand image, marketing agency, brand advocacy, Global Brands

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Who’s King of the Breakfast Bowl?

This week is Kellogg’s National Breakfast Week, which will now doubt be reminding consumers of the health and dietary benefits of eating breakfast every morning. Cereal brands have probably one of the most difficult mix of consumer interests to satisfy...

Posted Sep 03 2009, 02:59 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, brand advocacy, Consumer Brands, Breakfast Cereal, Consumer Loyalty

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Will another market smell as sweet?

This week marks the launch of Stella McCartney’s new floral fragrance STELLA NUDE, the latest in a long line of fashion brands, celebrities and pop starts to release their scents onto an awaiting mass market. Many brands have been successful in adding...

Posted Aug 25 2009, 04:48 PM by Graeme Crossley with | with no comments

Filed under: green marketing, graeme crossley, brand reputation, brand image, marketing agency, brand advocacy

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The Adidas Legacy

On the 18th August 60 years ago, Adidas registered its trademark three stripes. What is it that makes the brand so successful over what is an undeniably long tenure in the fashion world? When you look at the Adidas brand over the years, it has certainly...

Posted Aug 20 2009, 03:03 PM by Graeme Crossley with | with 1 comment(s)

Filed under: green marketing, graeme crossley, brand reputation, marketing agency, brand communication, brand advocacy

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Is it more important to be green or to develop your people?

We recently conducted a market review and found that at least one major retailer is suffering from high levels of illiteracy but has no schemes in place to improve it and I think it is about time that brands became more accountable when it comes to staff...

Posted Jul 20 2009, 04:13 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, Brand Heritage, brand image, CSR advice, brand strategy, brand communication, brand advocacy, brand repositioning

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Are Marketing Directors scared of the truth?

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Consumers show web is King

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Why Listening Should be your First Social Media Objective

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Is a competitor on the horizon for the Post Office?

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Building Brand Advocacy – too late for Christmas?

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Global Brands Should Look at SME’s for lesson in Brand Reputation

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Who’s King of the Breakfast Bowl?

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Will another market smell as sweet?

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The Adidas Legacy

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Is it more important to be green or to develop your people?