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Is it more important to be green or to develop your people?

We recently conducted a market review and found that at least one major retailer is suffering from high levels of illiteracy but has no schemes in place to improve it and I think it is about time that brands became more accountable when it comes to staff...

Posted Jul 20 2009, 04:13 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, Brand Heritage, brand image, CSR advice, brand strategy, brand communication, brand advocacy, brand repositioning

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Turning a brand into a legacy

This week marks 100 years since Audi launched and this got the team talking about brand heritage and how to leverage it for brand building. There are a number of age old brands currently in the market and when we looked into this further, we realised...

Posted Jul 13 2009, 12:53 PM by Graeme Crossley with | with no comments

Filed under: graeme crossley, brand reputation, Marketing, Branding, Brands, Brand Heritage, brand value, business reputation, brand image, reputation building, Green brands, marketing agency, reputation management

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Is it more important to be green or to develop your people?

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Turning a brand into a legacy