Media « Five by Five

Media « Five by Five — Tue, 30 Jun 2009 09:40:25 GMT

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re: No bounce back for traditional media says Ballmer

Kevin Gordon — Sat, 27 Jun 2009 12:12:17 GMT

All new media eventually settle themselves in the sands of time. The human race is incredibly adaptable, which is a comforting thought considering the future challenges ahead which will not allow us to consume on such massive scale.

Future content has to be virtual to ensure it works within the context of future resources available. Intellighent manufacturers who understand this are gearing-up for the future. Some are building their markets now to a peak for maximum yield while the old system remains intact in order to maintain a greater market share of a diminished market sector when it comes crashing down as production costs go up. Problems facing newspapers now will be the same problem facing every manufacturer of the future in a sustainable world.

Manufacturers have much to learn from the newspaper industry. Where to go, and where not to. Unfortunately for some major car giants it is already too late.

In retrospect, it makes you grateful the UK govenment shed its automotive and coal industries years ago, although the scars and pain of such events still live in the minds of many. In other ways, its bad news we should still be polluting the world by making vehicles in countries where power generation is unregulated.

Walking the carbon footprint does not reduce it.

It simply places it in a convenient location out of sight.

The only real way to solve any problem is to work through it, not around it,

and unfortunately, pain is an unavoidable part of that journey.

Ask any coal-mining community.