re: Slow down for online newspapers grows

Chris Pullon — Mon, 23 Apr 2007 15:50:38 GMT

search is the natural replacement for classified but surely there will be a stage where keyword bidding becomes too expensive and advertisers have to look at other areas than search. There's a finite number of generic search terms out there that in some industries this will approach fast. There's so much more to online than classified and search (OK so it's about 60% for search at the mo) so there's no need to be gloomy yet Gordon. The challenge is for advertisers to engage with the audience and online can do this in a way no other medium can at the moment. If newspapers are struggling to do this then it makes sense for money to migrate to non-traditional publishers. In many cases the need to prop up falling print revenue is making online rates too expensive, further adding to the problem. Print may be dead but online is thriving, even if some are struggling.

re: Slow down for online newspapers grows

Gordon Macmillan — Mon, 23 Apr 2007 14:27:28 GMT

I haven;t seen any figures, but if the decline in the classified market, of certain ad formats, and rise of the search engines in an indicator then the anwser has to be yes. Clearly pain is on the way.

re: Slow down for online newspapers grows

Ben Alcock — Mon, 23 Apr 2007 14:07:47 GMT

Is this down turn occuring in the UK as well as the US?