The perfect men's magazine

re: The perfect men's magazine

Jeremy Jarrett — Thu, 26 Jul 2007 12:10:59 GMT

I got the new FHM yesterday and the style has changed and some of the 'old boys' like Grub Smith are back, but to me all it seemed to be was a lick of paint and not the 'new look' that everybody has been waiting for. I have read FHM since the begining and thought it was great, although over the last few iterations i haven't rushed to shops to buy it..... so when I saw the new one on sale I brought it straight away and was dissapointed to see the same old worn out content in a different wrapper.... all I can say is that I hope they do pull it back, c'mon FHM we know you can do better.....

re: The perfect men's magazine

Will Callaghan — Mon, 23 Jul 2007 10:14:06 GMT

This mag can be done and, blowing our own trumpet, we're already doing it online. Looking forward to the new look FHM David.

re: The perfect men's magazine

Gordon Macmillan — Fri, 20 Jul 2007 14:11:33 GMT

I think Jack was pretty good, but there was a boys own element to it. I don't think that's quite it. Close but no cigar - no magazine either for that matter.

re: The perfect men's magazine

Dylan Mouratsing — Fri, 20 Jul 2007 11:36:44 GMT

I think you've just described the now-defunct Jack - the A5-sized mag I really enjoyed during it's brief stint on newsagent shelves. It's strapline was simply "an orgy of war, animals, fashion, genius and cool"

re: The perfect men's magazine

Gordon Macmillan — Fri, 20 Jul 2007 09:14:27 GMT

Any clues as to what we might be seeing David?

re: The perfect men's magazine

david moynihan — Fri, 20 Jul 2007 09:09:22 GMT

Making assumptions based on Hilton's time at Nuts is a dangerous thing to do: I would be very surprised if the new mag is anything like Nuts. As for "the all-elusive intelligent men's magazine" - see the new-look FHM out at the end of this month.

re: The perfect men's magazine

Gordon Macmillan — Fri, 20 Jul 2007 09:08:16 GMT

I agree with you about the labelling and like you I read the sunday supplements and like Culture in the Sunday Times, but I also read Total FIlm, GQ, SFX and Uncut. What i would like is some of these magazines - elements of them in once place. I could squeeze it in, compulsive consumer of media that I am.

re: The perfect men's magazine

Andrew Payne — Fri, 20 Jul 2007 08:51:46 GMT

I've always thought that "men's" magazines were never really meant for men, but for boys. It was just the way it was labelled to attract the audience. Just as, when growing up, all the girls read "Just Seventeen" - they were all 13 at the time. It makes me sound like an old git (I'm only 29), but now that I have a house, a mortgage, a garden and a bit of disposable income I'd sooner read the features sections of the Sunday newspapers for ideas on holidays and homes, and perhaps a quick once through the back pages for a bit of sports news. It never really occurs to buy one of these men's magazines.