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WPP units fight for online budgets

Interesting piece in the Wall Street Journal today about different units within WPP, from the creative and media side, competing against each other. The paper picks up on WPP's media buying network Mediaedge's move to branch out from buying online...

Posted Feb 23 2009, 12:37 PM by Gordon Macmillan with | with 1 comment(s)

Filed under: Digital, WPP Group

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Martin Sorrell with a dog in Switzerland. No seriously.

We've been sent a picture of Sir Martin Sorrell, the WPP chief executive, at the 2009 World Economic Forum in Davos with a St Bernard dog. Oh and an Obama beanie. This is a picture caption competition waiting to happen - please let's be having...

Posted Jan 28 2009, 02:56 PM by Gordon Macmillan with | with 13 comment(s)

Filed under: Blogging, Sir Martin Sorrell, WPP Group, Davos

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GroupM revises web ad revenue down sharply in 2009

WPP's GroupM has reduced its forecast for headline UK internet ad growth dramatically from 20% to 4% for 2009. That's huge almost too huge. It does temper this by saying that some of the fall is due to a maturing internet market and not all is...

Posted Dec 04 2008, 12:20 PM by Gordon Macmillan with | with no comments

Filed under: Sir Martin Sorrell, WPP Group, down turn

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Sorrell: bounce back sooner than you think

Writing in The Times today Sir Martin Sorrell makes his case for the economic bounce back coming sooner than other think (2009 he says) although the piece could have benefited from last minute editing regards India. The WPP chief executive plumps for...

Posted Nov 28 2008, 10:44 AM by Gordon Macmillan with | with 3 comment(s)

Filed under: Sir Martin Sorrell, WPP Group, Barack Obama, down turn

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Enfatico spoofer owns up

A blogger and online marketer Robert Gilbreath has outted himself as the one behind the highly entertaining Enfatico spoof that gave us Enfartico and grabbed some nice headlines last week. Based in Austin, Texas, he blogs at Adomatica.com. "I built...

Posted Aug 19 2008, 10:19 AM by Gordon Macmillan with | with no comments

Filed under: Blogging, branding, dell, Enfatico, WPP Group

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WPP units fight for online budgets

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Martin Sorrell with a dog in Switzerland. No seriously.

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GroupM revises web ad revenue down sharply in 2009

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Sorrell: bounce back sooner than you think

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Enfatico spoofer owns up