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Brands need to be more human on Twitter

InSites Consulting has released some of the results of its Ultimate Twitter Study which has the typical Twitter user as a male in his late twenties/early thirties, who is quite tech savvy and active in IT, media/advertising or the consulting business...

Posted Nov 16 2009, 01:47 PM by Gordon Macmillan with | with 5 comment(s)

Filed under: Twitter, InSites Consulting, Ultimate Twitter Study, Insite

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Agencies not using social media well

The ad agency world is not shining when it comes to using social media to market itself, according to new research, but is pretty good at setting things up blogs and Twitter accounts and then infrequently updating them. Overall, the **research from search...

Posted Nov 16 2009, 10:19 AM by Gordon Macmillan with | with 12 comment(s)

Filed under: Blogging, Facebook, social media, Twitter, LinkedIn, AKQA, Publicis

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LinkedIn and Twitter partner up

On its blog today LinkedIn has announced a partnership with Twitter. Much needed I'd say and particularly for LinkedIn, which I think desperately needed a real-time web shot in the arm. As Biz Stone, Twitter co-founder says in this little video with...

Posted Nov 10 2009, 09:11 AM by Gordon Macmillan with | with 7 comment(s)

Filed under: social media, Twitter, LinkedIn, real time web

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Making sense of the Twitter explosion with geolocation

Twitter is about to make life a whole lot easier to navigate, with the introduction of what it is calling Geolocation, which will help finding meaningful information when searching (ever harder even with hashtags) a whole lot easier as the number of tweets...

Posted Nov 09 2009, 09:42 AM by Gordon Macmillan with | with 2 comment(s)

Filed under: Twitter, fort hood, geolocation

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Stephen Fry and the great Twitterwave of quit (and unquit)

What a weekend. I don't mean the World Series or Liverpool sinking ever lower, but Stephen Fry's threat to quit Twitter and then withdraw it as suddenly. It was what can only be described as a Twitterwave. It sent ripples across the Twittervse...

Posted Nov 02 2009, 09:16 AM by Gordon Macmillan with | with 5 comment(s)

Filed under: social media, Twitter, Alan Davies, Stephen Fry

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Emerging Trends of the Real-Time Web

Mashable has a good trending piece on things to watch out for on the real-time web, chiefly: collaboration; analytics; search; and ecommerce. Real-Time Collaboration Whether you've had a play with Google Wave or not there is a lot of talk about it...

Posted Oct 30 2009, 09:36 AM by Gordon Macmillan with | with 2 comment(s)

Filed under: social media, Twitter, real time web, Media140, Google Maps Mobile Navigation, Waze, Apnoti, Google. Microsoft, Google Wave

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Media140: personality and social media – do you need one?

The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are...

Posted Oct 28 2009, 01:28 PM by Gordon Macmillan with | with 7 comment(s)

Filed under: Facebook, social media, Twitter, dell, Jet Blue, Habitat, Virgin America, Bestbuy, Southwest Air, Virgin Trains, Media140, Ford

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"Twitter: Unpoliced playground for paedos"

There was I under the impression there were not a great deal of teens on Twitter, when the Sun sticks on its front page this morning that the micro blogging service has become "a free and easy hunting ground for paedophiles seeking to lure kids for...

Posted Oct 23 2009, 09:22 AM by Gordon Macmillan with | with 2 comment(s)

Filed under: Blogging, social media, Twitter, child protection

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Gordon Brown needs to consider his social media reputation

Following on from Friday's post on Labour's Twitter lead , research says that Gordon Brown has a lot of ground to make up with Britain's 30m online social network users as he looks to make his keynote speech at the Labour Party conference...

Posted Sep 28 2009, 09:28 AM by Gordon Macmillan with | with 7 comment(s)

Filed under: Facebook, Labour, Myspace, Tories, Twitter, YouTube, Barack Obama, Gordon Brown, David Cameron, bebo, Nick Griffin Social media, Yomego, Nicolas Sarkozy, British National Party, Labour Party Conference

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Twitter gets $1bn valuation but where are the revenues?

Twitter is raising around $50m more which sees its valuation leap to around $1bn, but there are still no immediate signs of significant future revenues. Interesting that Techcrunch has broken the news of the latest round of venture capital money raised...

Posted Sep 17 2009, 09:08 AM by Gordon Macmillan with | with 3 comment(s)

Filed under: Facebook, social media, Twitter

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Facebook at 300m it's the Disney of social networks

Facebook has passed a number of milestones this year and as it passes the 300m users mark there doesn't seem to be much stopping it or much competition in its rear view mirror. Adding 50m users in two months is really something. Earlier this year...

Posted Sep 16 2009, 09:16 AM by Gordon Macmillan with | with 3 comment(s)

Filed under: Facebook, Myspace, social media, Twitter, Disney

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Twitter and the power of small businesses

This video interview with a small New Jersey-based iced tea business is literally your small business marketing plan. It shows as well as anything I've seen how good Twitter and social media can be at helping people tap into a community and get results...

Posted Sep 15 2009, 11:49 AM by Gordon Macmillan with | with 2 comment(s)

Filed under: Facebook, social media, Twitter, small business

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He'll tweet you: Ben Stiller and Ryan Seacrest talk followers

Comedian Ben Stiller is suffering follower envy. Clearly what he needs is a meeting with American Idol media machine Ryan Seacrest who has followers to spare. Very funny video for anyone who has ever spent any time thinking about followers as Ben Stiller...

Posted Aug 27 2009, 10:34 AM by Gordon Macmillan with | with 10 comment(s)

Filed under: social media, Twitter, ashton kutcher, Americaican Idol, Ryan Seacrest, Ben Stiller

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Is Twitter killng Hollywood's multi million $$$ movie marketing campaign?

The era of the big movie marketing campaign might be over. Hollywood might spend millions marketing its new movies only to find that expected hits like 'Bruno' and 'G.I. Joe' are being sunk by a bunch of tweets and status updates as word...

Posted Aug 25 2009, 12:04 PM by Gordon Macmillan with | with 7 comment(s)

Filed under: Facebook, social media, Twitter, G.I. Joe, Bruno, Quentin Tarantino, Baltimore Sun, Inglourious Basterds

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NCAA fails in sideline Twitter ban

A college football division (the American kind) has u-turned on its policy that attempted to clamp down on bloggers and amateur sportswriters, effectively 'banning' social media from its stadiums, by prohibiting fans from recording sideline video...

Posted Aug 20 2009, 11:49 AM by Dan Leahul with | with 1 comment(s)

Filed under: Facebook, football, Twitter, YouTube, ncaa

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Brands need to be more human on Twitter

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Agencies not using social media well

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LinkedIn and Twitter partner up

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Making sense of the Twitter explosion with geolocation

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Stephen Fry and the great Twitterwave of quit (and unquit)

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Emerging Trends of the Real-Time Web

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Media140: personality and social media – do you need one?

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"Twitter: Unpoliced playground for paedos"

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Gordon Brown needs to consider his social media reputation

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Twitter gets $1bn valuation but where are the revenues?

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Facebook at 300m it's the Disney of social networks

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Twitter and the power of small businesses

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He'll tweet you: Ben Stiller and Ryan Seacrest talk followers

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Is Twitter killng Hollywood's multi million $$$ movie marketing campaign?

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NCAA fails in sideline Twitter ban