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Marketers think Twitter is a great idea, why doesn't the public think so?

Is Twitter mainstream yet? Advertisers certainly think so, too bad consumers don't agree. A new study by Harris Interactive finds a polarising attitude between marketers and consumers towards the microblogging website. About half of advertisers surveyed...

Posted Jul 24 2009, 10:48 AM by Dan Leahul with | with 3 comment(s)

Filed under: Advertising, Marketing, Twitter

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The trouble with ad agency Twitter advice

Here's a question. Would you take Twitter advice from an ad agency that didn't Twitter? Like Lowe Worldwide, which tweeted once back in April, or Saatchi London, which has tweeted three times. Ad Age has a good piece, which started me off on this...

Posted Jul 07 2009, 12:02 PM by Gordon Macmillan with | with 17 comment(s)

Filed under: Advertising, social media, Twitter

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Marketers think Twitter is a great idea, why doesn't the public think so?

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The trouble with ad agency Twitter advice