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The People: A story of decline and zero marketing investment

The future of Trinity Mirror's less loved Sunday tabloid The People is being raked over again. In 2007 the paper has seemingly done no advertising. Is it any wonder that sales are down almost 13% and an editor has gone? There is a long piece in the...

Posted Nov 29 2007, 12:57 PM by Gordon Macmillan with | with no comments

Filed under: Sunday Mirror

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Price hike

With the ABCs due on Friday the Sunday Mirror is expected to be down by around 13%, or 200,000 copies. Is putting the price up really the answer? December figures are always bad so this is not totally unexpected, but the Sunday Mirror slid 3.09% to 1...

Posted Jan 10 2007, 11:16 AM by Gordon Macmillan with | with no comments

Filed under: ABCs, Sunday Mirror, Trinity Mirror

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The People: A story of decline and zero marketing investment

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Price hike