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IAB launches overview of UGC/social media and advertising

The Interactive Advertising Bureau in the US has released a major report ahead of a conference on user generated content and social media advertising. It kicks off with a claim that shows how radically the online landscape has changed this last two years...

Posted Apr 17 2008, 11:15 AM by Gordon Macmillan with | with no comments

Filed under: Blogging, Gawker, Huffingtonpost, Sony Bravia, Twitter, User generated content

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Bravia hole

What a shocker. Nothing for Sony Bravia at Cannes after being tipped for the big prize, which was surprisingly taken by Abbott Mead Vickers BBDO for Guinness. Fallon London's "balls" spot for Sony Bravia had been talked of as a possible...

Posted Jun 26 2006, 04:30 PM by Gordon Macmillan with | with no comments

Filed under: Abbott Mead Vickers BBDO, Cannes, Fallon, Sony Bravia

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IAB launches overview of UGC/social media and advertising

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Bravia hole