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Tales of US newspaper gloom: Phoenix, Detroit and Boston
A few more interesting bits out of the Newspaper Association of America with stories about how badly several newspapers are faring after implementing major changes. I blogged yesterday about what Google CEO Eric Schmidt told executives in San Diego, but...
Posted
Apr 09 2009, 08:45 AM
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Gordon Macmillan
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Mark Damazer celebrity Sox fan
Full page ad in the Financial Times today plugging a piece in tomorrow's paper about BBC Radio 4 controller, Mark Damazer, and his love for Baseball, the Boston Red Sox and the World Series. You don't get nearly enough baseball in the UK press...
Posted
Oct 17 2008, 09:30 AM
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Gordon Macmillan
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New York Yankees - sport's biggest brand says farewell to cathedral home
Much talk over the last few weeks following Sulaiman al-Fahim buying Manchester City to rival Manchester United of what is the world's biggest sporting brand. Despite all the cash and interest surrounding the Premier League arguably the world's...
Posted
Sep 24 2008, 10:51 AM
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Gordon Macmillan
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MLB splashes $65m on post season ad campaign
Major League Baseball has one thing to say to the credit crunch and that is to launch its biggest ever ad campaign, a $65m affair, to promote the upcoming post season. With the strapline "There's Only One October" the spots will air on Fox...
Posted
Aug 29 2008, 02:22 PM
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Gordon Macmillan
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One Yankee learns the hard way how to deal with media
As the New York Yankees were getting crushed by the Los Angeles Angels (to be fair they are the best team in baseball this season) on Friday one of their pitchers learnt something about the value of PR and media training. Ian Kennedy helped (okay not...
Posted
Aug 11 2008, 03:40 PM
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Gordon Macmillan
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