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From McJob to McAlevels

This is a tough one. My natural instinct is to slate McDonald's every time, without fail, and mostly with good reason, but I find myself slightly torn today reading the news that the burger giant is offering workplace education. It's not a bad...

Posted Jan 28 2008, 01:47 PM by Gordon Macmillan with | with 2 comment(s)

Filed under: McDonald's, McJob

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Redefining McJob

McDonald's is trying to redefine this Generation X slacker term to mean something better than an "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector". Good luck. Well that's what...

Posted Mar 20 2007, 11:39 AM by Gordon Macmillan with | with 1 comment(s)

Filed under: Douglas Coupland, Generation X, McDonald's, McJob, Richard Linklater

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Just the McJob

Trying to take ownership of the McJob label in its new ad campaign is a brave strategy for McDonald's, but possibly not the smartest. The campaign tries to put a positive spin on the word that has for long been used to describe anyone working in McDonald's...

Posted Apr 20 2006, 08:43 AM by Gordon Macmillan with | with no comments

Filed under: McDonald's, McJob

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From McJob to McAlevels

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Redefining McJob

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Just the McJob